Many parents eagerly await their children to come home on the first day of school, hoping to hear all about how it went. His son’s first day of kindergarten, Ricki Weisberg filmed him getting off the school bus, but received an unexpected review. “Terrible sandwich, by the way,” Abe Ndege told his mom with a deadpan expression.
“Thanks for telling me,” Weisberg replied to his son.
“Really terrible,” Abe continued.
Weisberg, who lives in Ardmore, Pennsylvania, captured her 5-year-old son’s hilariously honest critique on video four years ago and shares it on social media every year to mark the start of the school year.
But when he shared it this year, when Abe entered fourth grade, something different happened. “The difference from what happened this year is that instead of just posting it for my friends on my Instagram feed or my stories, I posted it on TikTok for the first time. And then TikTok did its thing and it really went viral,” Weisberg said. CBS News.
The video has received more than 15 million views on his TikTok page. Many commenters wondered: what was in that sandwich?
“I didn’t realize I needed to pack Abe a sandwich because in our town, kindergarten is still a half day. So, I thought the benefit of a half day is that I didn’t have to pack him a lunch. It was wrong,” she said. Weisberg. “We didn’t have anything in the house, we can’t send peanut butter because of kids with peanut allergies. So I came up with this idea to make a butter and jelly sandwich.”
Abe said that when he got home from school that day, he asked his mother to try the sandwich herself, and she agreed, it was terrible. “I think the world knew what a really terrible sandwich it was,” Weisberg laughed.
Although the video was taken in 2018, Abe is gaining fame now, at 10 years old. “At school, they definitely recognize me. I hired three bodyguards,” he said, explaining that his “bodyguards” are three friends. “I’m always running at snack time, escaping from the crowd of kids.”
After receiving so much attention for their unexpected review, Abe and his mother decided to turn the spotlight on others.
“We launched terriblesandwich.com as a way of trying to raise funds and awareness to combat childhood hunger,” Weisberg said. “It’s a cause that’s close to our hearts. And we wanted to use this little moment in the spotlight to give back and try to do some good.”
Weisberg and his son are going to sell merchandise that says his now iconic lines: “Terrible sandwich” and “Thanks for letting me know.”
They will donate 50% of the money they earn to the nonprofit organization Feeding America, which has a national network of more than 200 food banks that feed more than 46 million people through food banks, soup kitchens , shelters and other community agencies. .
Abe went viral for saying what’s on his mind, and what’s on his mind these days, it’s not terrible at all. “How I feel about this little time in fame, I don’t want it all to go to me. I want some of this funding for someone else. Like hundreds, thousands, millions, billions of starving children around the world,” he said. .